Why should SEO bother with user experience?
It may seem that being number one on Google search results is key to an engaging audience and driving conversions. It’s not quite so. Every amelioration of search algorithms Google brought in recent years is fixated on providing utilizer-convivial results. Of course, domain ascendancy and quality links are still consequential, but if the website ranked top has poor utilizer experience, it may lose its positions anon.
1. Title tag & meta description
Of course, engendering a catchy and intriguing designation and description is essential in case you optate to magnetise the audience’s attention. But you should be punctilious. In the way, a jejune denomination will bring you little profit, the too promising one will additionally do you no good.
You may verbally express: “There are loads of posts on the subject, I should make my page stand out.” I accede. Partly. You should stand out. But with unique and quality content, not with mendacious promises in your snippets.
Once you promised something that you don’t provide on your page, it’ll increase your bounce rate and hurt utilise experience.
So, when engendering a denomination tag and meta description, ascertain you:
Provide the main conception of your content in the denomination
Accentuate on your competitive advantage in your description
Denote utilise intent
Don’t spam with keyword stuffing
Don’t make mendacious promises
2. Page speed
After your audience clicked through your website, there’s one more thing they’ll face a for optically discerning the page itself. Page haste is the factor considered not only by search robots but withal by users.
If a person (especially a mobile utilise) should wait for more than several seconds for your server to answer, the chances he or she will return to probe results are quite paramount.
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